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Now Everyone Knows – It’s Cummins Powered

For almost 100 years, Cummins has provided dependable power solutions to a wide variety of customers. Our engines are proven, reliable and for many customers, a red engine under the hood is a huge selling point when it comes to buying a new truck. However, it is sometimes hard to determine what engine is powering the vehicles you pass driving down the road.

For the first time in Cummins history, Cummins badges will be placed externally on International® cabs. Now your customers can show off their vehicle with pride, and everyone will know it is powered by Cummins.

Starting June 1, 2017, all medium-duty and heavy-duty International truck platforms powered by Cummins engines will be manufactured with chrome Cummins logos. While placement varies depending on truck model, the badges will be visible on both sides of the vehicle. On September 1, 2017, these badges will also start being implemented on all IC Buses.

The badges, which were designed by Navistar® and Cummins, began with an end goal of cohesion between International badges that already exist on the cabs of International trucks. Therefore, the Cummins badges are the same size and quality of existing badges, which have been proven durable over time and are fixed onto the vehicle on the production line. There is tooling at the plant set for installation on the vehicle. The Cummins badges aren’t just placed by hand.

Every truck coming off the production line with a new badge symbolizes the continued commitment between Cummins and International to provide for customers and make lasting products for years to come. Communicate to your customers this exciting badging change, and that for every new International truck they purchase, it will be evident that the truck is powered by Cummins.

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