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Cummins Redefining Tour Lives On

Cummins would like to thank all the dealers and customers who attended a Redefining Tour event. Your hospitality, assistance and support made it a success beyond expectations! We visited a total of 34 cities across the United States and Canada, shared our product and technology story with literally thousands of Cummins customers and generated tremendous interest in both our current product and our 2017 engines. Over 18 weeks, the convoy of five tractor-trailers covered 76,815 miles, with drivers logging close to 1,500 hours as they drove through 35 U.S. states and five Canadian provinces.

The Cummins Redefining Tour officially wrapped up in October at Lucas Oil Stadium in Indianapolis, but that doesn’t mean we’re done. The technology trailer and several of our tour trucks are still on the road, and Cummins will continue our efforts to educate customers about the benefits of our current products and new technologies at special events.

At every stop, customers were enthralled to hear about new products such as the 2017 ISX15, ADEPT™ with SmartCoast™, Connected Diagnostics,™ as well as the Single Module Aftertreatment System. They could readily see the added value in lower operating costs from fuel economy gains, and the potential to increase uptime with enhanced support features. Customers were especially interested in the integrated technology of the ISX15 SmartAdvantage Powertrain – the most fuel-efficient powertrain currently on the market. The message came through loud and clear: Cummins is continuously redefining efficiency and excellence in our products and support systems to provide your customers with added value in every aspect of their trucking operation – today, tomorrow and into the future.

If you weren’t able to attend one of the events (and especially if you were), you can experience some of the excitement on our Tour web site at All of the product information, sales tools, brochures and the 2017 ISX15 flyer from the Redefining Tour are now available to you and your customers, including:

We urge you to take a few minutes to review the site now, and then share it with your customers. Thanks again, for all your support and assistance. The Redefining Tour couldn’t have happened without you!

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